Where does the specialized experience bundle is selling the apparel industry MALL road in

    Recently was located at Beijing Guanqumen business circle the Niao square to announce that will make domestic first high-end movement subject MALL.

    Subject MALL stems from Europe and America, is similar in one kind of large-scale comprehensive exclusive agency set, studies some kind of expense content, provides the food and clothing for the specific consumer to live plays and so on a series of services, lets this community all expenses obtain in here satisfies. This kind industry condition has more specialized, refinement goal direction detection.

    The comprehensive greatly strengthened subject culture and the unique management idea cause the shopping pattern which subject MALL-- this differs from the past quietly to remould Beijing's commercial pattern.

    Making subject concept

    Is different in general SHOPPING MALL or the department store, subject MALL has oneself distinct subject concept. They only concentrate in some first-rate commodity, the emphasis specific consumer's demand. If the national essence park take the culture as a subject, Hiner Chinese and foreign artware, jewelry jade, antique collection, calligraphy and painting carving and so on each kind of national essence high-quality goods, by this attraction culture amateur. For the better emphasis own subject localization, built the unique cultural atmosphere, the national essence park has also introduced the museum-like management method, only unfolded treasure which of the market town before ten thousand did not buy to advance Taiwan, had an eyeful for the customer, promoted own subject image by this. But the antique chamber of commerce, the jewelry chamber of commerce and so on domestic 30 artistic category chamber of commerce, association's moving into, the newest world artware quotation, the specialized artware exchange and course conducting, is all the national essence park makes oneself culture subject the wonderful move. The professional indicated that national essence park after a series of cultural subject promotion, gradually had already become Beijing artware market windvane, has established itself in the profession leading position.

    Not come singly but in pairs, recently was located at Beijing Guanqumen business circle the Niao square to announce will make domestic first high-end movement subject MALL. this subject MALL the person in charge said that they make such choice are because adapts the present movement leisure market: Domestic golf movement consumer market every year nearly 1,000,000,000 Yuan; Sport thing and equipment year sales volume nearly 1,000,000,000 Yuan; The national tennis amateur approximately has several 1,000,000 people. In addition, regarding many Chinese, the ski, the diving, the surfboard movement already is not the something new, even if the hot-air balloon, the automatic pilot tours goes to sea also by no means remote may not and.

    Because MALL, therefore multi-dimensional

    Is similar what with SHOPPING MALL, subject MALL is one has the shopping, the leisure, the dining, the entertainment, the tour, the display, diverse and so on information technology service places. It is not only a shopping place, is also the business product demonstrated that information issue important place.

    Because is a complex compound, therefore has inevitably moves, static different commercial type. The entrance store are many, the human are many and is mixed, belongs moves the area; After entering the interior, the human walked until tired, hoped that looks for a corner to sit down rests, reads drinks tea, this is a blind area. Certainly subject MALL industry condition, is not only moves (for example movie theater, singsong house), static (for example cafe, teahouse, high-quality goods room) combination, will also alternate the bank, the post office, the cosmetology will style hair and so on gate shops, will cause industry condition to be richer, will be diverser.

    Strolls the market frequently the consumer responded generally that mostly the market inner space establishes unreasonable, strolled the tired rest the place not to have continually. The national essence park introduces MALL the management idea, the interior uses 5 star-level repairs, various floors establish leisure special areas and so on teahouse or cafe, altogether has more than 40 elevators, but also has 10,000 square meter big stages, peripheral nearly 100,000 square meters parking lots. Following entertainment leisure, after traveling leisure, the artware leisure will become the people new leisure way national essence park person in charge to indicate that looks, listens, to think, to chat, buys, possesses with the artware leisure related activity may obtain in here satisfies. It is reported that in the national essence park peripheral 1 kilometer proliferates enjoys a good reputation everywhere 8 main dish department, international good food city, international entertainment city, theme park, five-star hotel and so on.