The fashionable words power and the new business model were considered that is the textile profession innovation and the development key aspect, is the current textile profession innovation work two breaches.
On December 11, the Chinese spinning and weaving innovation annual meeting opens in Beijing, conference's subject decides as: New business model and fashionable words power. Annual meeting period also tenable Chinese spinning and weaving clothing fashionable alliance.
Conducted the eve at the innovation annual meeting, reporter interviewed China Textile industry Association vice-chairman, Chinese spinning and weaving message center Director Sun Ruizhe and Chinese Popular colors Association routine Vice-chairman Liang is brave, the related question has carried on the understanding.
Cannot close the gate to blow a trumpet
Could not such speak one's mind again; Must break through only in own industrial interior research aspect, issues our fashion trend to the world.
Before, we were the pass gate blow a trumpet. One quickly shook deaf, others actually anything has not heard. Regarding the fashionable words power's flaw, Sun Ruizhe has used a vivid analogy.
A fashionable words power flaw's model and the awkward phenomenon is, in China's market, has the big one batch of clothing brand to be able not but to draw support from the foreign status to promote own attraction. Sun Ruizhe has said regrettably that China holds 30% above shares in the global spinning and weaving clothing market, but lacks the brand influence.
Liang Yong also said that the Chinese spinning and weaving clothing industry in the world spinning and weaving clothing value chain only then 15% proportions, was left over by the culture, the design element is occupied the dominant position the international brand hold. If the Chinese textile increases 5% values, the profession profit will have the obvious growth.
The entire profession already arrived must break through this kind of pattern time. Could not such speak one's mind again; Must break through only in own industrial interior research aspect, issues our fashion trend to the world. Looks like in Sun Ruizhe, by premise this concept, the opportunity is not yet mature, but already met various aspects requirement now.
The data demonstrated that in 2003, sales volume, in 300,000,000 Yuan above enterprises occupy above the entire profession scale total number of enterprises more than 2% spots, at the end of 2008, this proportion increases 3%; But the sales volume surpasses 500,000,000 Yuan enterprises occupies above the entire profession scale in 2003 enterprise's 0.9%,2008 year ratio is 1.5%.
Sun Ruizhe introduced: Now, our external environment and the intrinsic industrial energy was already entirely different, the brand enterprise growth is very quick, the industrial concentration degree is getting higher and higher, each kind of superiority resources start to the superiority enterprise to be centralized. Looking from the foreign trade stratification plane, passes through the financial crisis baptism, after Chinese Spinning and weaving Clothing Enterprise superior win and the inferior wash out, is left over superiority Processing industry's bargaining power in enhancement; But in the domestic stratification plane, cost reduction which channel's multiplication brings, causes the enterprise to be possible in the low cost pattern the fast growth.
In fact, the enterprise to break through this kind to make they extremely puzzled aspect, was also making all sorts 0.1 batch already to occupy the domestic 23 market brand diligently, started slowly to an urban seepage, chose in abundance in the big city opens Dadian,designer baby clothes, hoped that obtained the metropolis consumer's value approval by this. Sun Ruizhe is called this kind of development model image the countryside to surround the city.
Meanwhile, one batch of outstanding enterprises and the designer are also attempting travel which of the broken ice walks. The Chinese designers in New York, London, Paris, in Milan four big fashionable clothing weeks have left behind their form; One batch of mature enterprises also stepped out the internationalization cooperation step.
Although the enterprise is carrying on each kind of attempt by the different way, but Sun Ruizhe spoke frankly, the single enterprise changes the overall pattern with difficulty after all diligently.
Actually each enterprise very diligently, but only depends on 1-2 enterprises to be truly very difficult to have the true influence. Looks like bravely in Liang, the native place brand also wants to achieve likely the Western such words power, but is very difficult. Even if is a 10 enterprise is very difficult.
Under such background, Sun Ruizhe and Liang have reached such consensus bravely, the fashionable words power manifests must certainly integrate the way, middle and lower reaches forms the interaction in the industrial interior. Although this is also precisely establishes the Chinese spinning and weaving clothing fashionable alliance at this innovation annual meeting the original intention.
The fashion trend issue is a core
In international competition, we before produces link's resistance; From now on will definitely be expends the stratification plane the resistance, will be the fashionable words power resistance. This day will sooner or later arrive.
So-called integrates the way to manifest the fashionable words power, namely in the fashionable alliance's foundation, on the union industry chain, the downstream resources, regarding the exhibition platform, the enterprise forms the interaction, from color, yarn, lining, clothing link establishment unification fashion trend.
The fashion trend needs to obtain the penetration in the industrial chain vertical system, this is the socialized big production intrinsic request. Sun Ruizhe said.
According to Sun Ruizhe introduced that the Chinese spinning and weaving clothing fashionable alliance will launch in three stratification planes: The main body is the superiority brand and the enterprise, simultaneously absorbs social strengths and so on trade and media, the core is the fashion trend issue.
Sun Ruizhe stressed specially that the fashion trend not only need instruct the production,designer baby clothes, but must guide the expense. He said: We must China's fashion, China's brand probably push to the consumer. Only the consumer to the brand value approval, the brand development only then has the abundant foundation. Does not have the consumer to approve, the fashionable words power mentions without knowing where to begin.
In order to pull closer the fashion trend and consumer's distance, Sun Ruizhe disclosed that in next March hold Beijing three big specialized exhibitions (clothing, lining, yarn) period, the fashionable alliance besides promotes the fashion trend at the exhibition, will also be being happy the city, new light world, commercial places and so on world trade day step, organization a series of union fashionable tendency issue.
Regarding the Chinese spinning and weaving clothing industry, the fashionable alliance is one time starts again, the fashion trend is a method,designer baby clothes, the final foothold is promotes the brand to grow strong. Certainly, Sun Ruizhe spoke frankly that also has certain difficulty in the implementation.
First, these enterprises whether really can have a common goal. The enterprise has the common goal, also has the respective benefit, gathers the same place them, the difficulty is not small.
Next,（Related Articlescool baby bibs The textile industry innovation achievement plays the role of the beautiful World Exp）, must grasp between the fashion and the style. The fashion is short, unceasingly in change; But the style is perpetuates, the brand needs to insist. Found the general character fashion and between the personalized style conjunction spot, let the two not disobey, but the line was a difficulty.
Has again, when industry and commercial docking, how should the industrial fashionable words power cooperate with the trade, echoes is also one of difficult problems.
According to Sun Ruizhe disclosed that in view of these difficulties, the Chinese spinning and weaving message center, the Chinese Clothing Association, the Chinese Popular colors Association and so on several organizations is carrying on an important work - - - - - hypothesis fashionable alliance at present the admittance threshold.
Sun Ruizhe indicated: The fashionable words power is various aspects strength union result, the final center of resistance is in the conformity, in the downstream industry chain's outstanding brand and the enterprise, enable them to achieve the cooperation, promotes the fashionable words power finally.
In international competition, we before produces link's resistance; From now on will definitely be expends the stratification plane the resistance, will be the fashionable words power resistance. This day will sooner or later arrive. Regarding the result, Sun Ruizhe is confident.
The new business model is worth paying attention
The past was cared grew out of nothing the visible innovation, needs even more to pay attention to the invisible pattern innovation from now on.
This innovation annual meeting's another subject is the business model innovation. It is reported that this year's innovation annual meeting will discuss the innovation not to look like formerly only aimed at the tactic, but even more paid attention to the strategy.
Sun Ruizhe indicated: In the past, compared the attention visible innovation from the industrial stratification plane to the social stratification plane, for instance quality, technology and so on. Although these were still present's core links, but along with the form change, pays attention to the production aspect insufficiently merely the change already by far. The past was cared grew out of nothing the visible innovation, needs even more to pay attention to the invisible pattern innovation from now on, for instance the business model innovation, supplied the chain management innovation and so on.
May see from the macro economic trend, at present sold internally the market to present the situation which the benignity grew. Since August, the social consumable total volume of retail sales has returned to 15% above, the attire class product achieves above 20%; But on the other hand, the attire class price index actually has declined, had the tendency which the quantity increase in prices falls.
Sun Ruizhe analyzes pointed out that this kind of phenomenon's appearance rationality expends factor, but the main reason is the business model change brings. In the past the department store consumer had a part to shift the original B2B place now, for instance Beijing's scarlet gate wholesale market, zoo wholesale market, Guangzhou's white horse business circle and so on. These channels changed the wholesale and retail from past specialized wholesale concurrently to sell, moreover the retail sales proportion achieved above 60%. This kind of change has subverted the traditional business model, reduced the product circulation cost greatly, simultaneously also caused the consumer to obtain the actual benefit. Therefore, attire class CPI decline, is actually the commercial cost reduces brings. This gives us an enlightenment, the business model must be advantageous to the enterprise, must be advantageous to the consumer.
Sun Ruizhe believed that business model's innovation needs to pay attention to three links:
First, in view of effective demand innovation. Until October, above the domestic scale the enterprise sold the domestic proportion to achieve 80%. this is a subversive concept, in the past the people said the textile clothing industry was the t orientation industry, was very big to the export dependence, but the present is untenable. Selling internally becomes the entire profession the key point, therefore how to solve the domestic effective demand, is the pattern innovation key.
Second, from product to commodity, consumable entire process innovation. In the past enterprise more attention production product, but the present produced the product already not to have the difficulty, but how could more attention turn the product the commodity, then turned the commodity the consumable which the common people loved. This is a business model concept.
Third, straddling of zones conformity innovation. If the textile clothing profession wants to realize the product value, must the conformity, the straddling of zones. Says from the profession interior, is strengthens produces study grinds the union; Says from exterior, is industrial and the commercial union.
